The 3rd and 4th R’s in the Realm R4 Advantage are Remembered and Recommended.  A temporary tattoo can be an economical walking billboard for your brand.  Tattoos are now being made into QR codes, assisting in the recommendation of a brand by leading participants to a call to action page.  Opaque tattoos can be used to block the sun, leaving an untanned skin logo when the tattoo is washed off.  This is a great way to run a “non-tat” contest on twitter or Facebook.  Whether water application or waterless, tattoos are an economical way to make sure your brand Effectively Remains to be Seen.