Category Archives: Blog

The 1st “R” in the R4 Advantage is “Relationship”.  All of life is built on the desire for relationships.  Time is required for the best relationships.  The longer the relationship the better you get to know the desires and needs of others.  We see this in relationships between parents and children, siblings, spouses and of [...]

Reciprocal as found in Webster: serving to reciprocate: consisting of or functioning as a return in kind.  We can even go back a few thousand years to the biblical book of Galatians chapter 6 verse 7, ” Do not be deceived: God cannot be mocked. A man reaps what he sows.”    I also heard [...]

Top 10 lists have been around as long as I can remember and maybe since the beginning of time.  There is the famous list of commandments that Moses brought down from the Mount, or was that Charlton Heston?  With a little searching on the web you can find the top 10 nearly extinct household items, [...]

It may not be the official Merriam-Webster definition but I’m sure we’ve all heard that insanity is “doing the same thing repeatedly and expecting a different result”.  Shrinking promotional budgets have caused some companies to cut their promotional purchases all together.  They just haven’t seen the return on the investment.  Perhaps they are expecting a [...]