INFUSE according to Webster: to cause to be permeated with something (as a principle or quality) that alters usually for the better. If you look around, you’ll see that many products are being infused. We have craft brewery clients in Minnesota that will directly infuse extra fruit and hops to a beer on tap. With the advent of PBA free water bottles and the push to use less and recycle more, some are choosing to flavor their own water by adding fresh fruit or herbs. In life and business we surround ourselves with activities and decisions that permeate us and our businesses and effect how we remain to be seen by those around us. Hopefully we are being permeated and permeating for the better.
Does your current marketing campaign need to be infused with some fresh ideas? Is there a principle or quality of your business/brand that you would like your clients and potential clients focus on? The 4th R in the Realm R4 advantage is to be Remembered. A great way to be remembered is the use of a customized promotional product like the water bottle infuser. In a recent study 20.9% of consumers made a purchase after receiving a promotional product and 52.6% had a favorable impression of the advertiser after receiving the branded product. Now is the time to be remembered by infusing your marketing with a creative promotional product so you Effectively Remain to be Seen.